When you're talking prime beachfront location, luxuriously appointed apartments and pricing below replacement cost, many may wonder what the catch is as the developer of White Shells on Marcoola Beach launches its ‘Make an Offer' advertising campaign this week. But it's thanks to current economic times rather than clever marketing strategies that campaigns such as this succeed in shifting properties, particularly at the higher end of the market.

One of the most exclusive and anticipated developments on the Sunshine Coast is celebrating settlement today as residents prepare to move into White Shells on Marcoola Beach. The luxury 48-apartment development has raised the bar for apartment living on the Sunshine Coast with many choosing the apartments as an uncompromising alternative to having their own house.

The work of some of Australia 's most eminent artists will be on display at an exclusive exhibition by Tiffany Jones Fine Art Gallery hosted at the recently completed luxury White Shells apartments in Marcoola from November 7-9.

The beachside community of the Town of Seaside on Marcoola Beach certainly got people talking when it was first established some time ago and it continues to prosper with the recent addition of several impressive new developments including the luxury White Shells apartments.

The soon-to-be completed White Shells development located on Marcoola Beach is set to raise the bar for apartment living on the Sunshine Coast, exhibiting unrivalled luxury, beach frontage and state-of-the-art design and fittings. When standing on the site three years ago, Terry Taylor of Twaddell Developments, dreamt of creating one of the most exclusive residential enclaves on the Coast and with the opening of the display unit this week, that dream has become a reality.