Organisers of the Cadbury-Schweppes Australian PGA Championship are not only preparing for some of the world's top golfers to swing into Coolum in the coming days, but also to showcase Maroochy to the world through the large contingent of international media. more..

discovermaroochy.com.au, the tourism marketing arm of Maroochy Council won the Best Overall Economic Development Excellence Award and first place in two Promotions categories at the 2007 National Economic Development Conference in Sydney last night. more..

Members of the public will have the opportunity to pre-purchase discounted tickets for the Cadbury Schweppes Australian PGA Championship from Monday, October 8. Pre-purchasing tickets from the freecall PGA HOTLINE on 1800 009 499 will attract a discount of 50 per cent off the gate price. more..

Maroochy will be transformed into a hub of creativity and excitement as sculptors, photographers, artists, performers and spectators from around the country begin to transcend upon the region ahead of the inaugural Australian Body Art Carnivale to be held at Eumundi from August 24-26. The festival of colours will showcase body artistry in all its forms with workshops, exhibitions and performances in this ancient art form, and is expected to attract more than 10,000 people to the region. more...

Web hits have skyrocketed on the discover maroochy. com.au website to a staggering 527,811 in one month as a direct result of a $100,000 media campaign to market Maroochy as a prime holiday destination to the Southern States. The co-operative advertising campaign, supported by a $400K 'Find your Space' branding campaign by Tourism Sunshine Coast and Tourism Queensland, promoted accommodation offers and packages available in Maroochy during the months of July and August. more..

Members of the Balinese Royal Family will be VIP guests at the 7 th annual IGA Coolum Kite Festival on 22 and 23 September this year. Balinese Prince, Ida Bagus Ucrasena Narendra and Princess, RA. Helmi Ginanti along with an expected 40,000 people will watch the skies above Coolum transformed into a kaleidoscope of coloured kites flown by some of the world's best. more...

In the two years since the ex-HMAS Brisbane was scuttled on 31 July 2005 it has attracted over 10,000 divers and generated an estimated $2 million for the Sunshine Coast. The economic impact of the dive-able wreck has exceeded expectations as this figure reflects only dive fees spent with licensed operators and not the additional spend on accommodation and dining. more...

Queensland's first and only tarmac car rally, the SunCoast Classic is expected attract almost 150 competitors from around Australia injecting around $3 million into the Sunshine Coast economy while this week's QLD Home Garden Expo will attract over 20,000 visitors and estimates boosting the economy by approx $4.4million. more...

Maroochy Council today announced it is proud to be associated with the 2007 Australian ‘discovermaroochy' Etchells Winter Championships. Council's tourism destination marketing arm www.discovermaroochy.com is a major sponsor of the event which is set to attract the best one-design class competitors from around Australia and New Zealand. more...

The Mooloolaba Triathlon is set to attract over 38,000 competitors and spectators who will spend over $4.8 million in Maroochy over the course of the three-day festival to be held from 23-25 March. Tourism operators across the region are preparing for a busy weekend of festivities with an anticipated 23,000 additional accommodation nights being booked. Cafes, restaurants and shops are also expected to benefit from buzz surrounding the event. more...

Auckland resident, Diane Sterne, was today announced as the winner of an incredible ten-day holiday in Maroochy on Australia 's Sunshine Coast after completing a on-line survey to give feedback on web preferences. The discovermaroochy.com.au website is soon to undergo a major revision and upgrade to better inform visitors and potential visitors of the wide range of activities and attractions within the region. more...

A delegation of Maroochy tourism industry and Council representatives will return from across the Tasman this weekend, after a week of promoting and encouraging the New Zealand tourism market. Maroochy Mayor Joe Natoli said more than 35 per cent of visitors to Maroochy originated from New Zealand and that “it is a very unique market in that many tourists still rely greatly on information from travel advisors, particularly when travelling overseas,” he said. more...

In the ‘Year of the Lifesaver', Coolum Beach will play proud host to the third and fourth rounds of the gruelling 2007 Kellogg's Nutri-Grain Iron Man Series, this weekend. The event will see thousands of officials, competitors and spectators take to local beaches, restaurants and attractions generating a boost in revenue for tourism operators throughout the region. Maroochy Council tourism spokesperson Councillor Tom Hulett said welcoming this high profile event to Maroochy would significantly boost tourism in the region. more...

Discovermaroochy.com.au, the tourism marketing arm of Maroochy Council, will this week hit the streets to find out what tourists really want when visiting the website of a tourist destination. The new discovermaroochy.com.au website is scheduled to launch later this year and this research will ensure the development of a detailed web strategy which will act as a blue print to develop a site that meets the needs of all its target markets. more...

Mayor Joe Natoli launched the www.discovermaroochy.com newsletter today which aims to provide visitors, tourism operators and Sunshine Coast residents with information on tourism across Maroochy Shire. Cr Natoli said Council truly valued the $432 million contribution tourism makes to our Gross Domestic Product (GDP) along with the 14,500 jobs generated. more...

Deputy Mayor Zrinka Johnston today launched a 2007 Maroochy calendar to promote the region, raise revenue for local charity Bloomhill Cancer Help and to offer tourism operators a means of raising additional revenue through calendar sales. The joint initiative by the Maroochy Tourism Industry Advisory Board and advertising consultancy, dtb! Advertising, will contribute 10% of all revenue raised from the calendars to Bloomhill Cancer Help of Buderim. more...

More than $1million has been generated for the Sunshine Coast economy since the guided missile destroyer, the ex-HMAS Brisbane, was scuttled off Maroochy in July 2005. The ex-warship is the largest diveable wreck on Australia's east coast and has attracted thousands of marine animals and more than 5,500 divers during the past twelve months. more...

Tourism operators from across Maroochy gathered to celebrate tourism at a festive evening of good cheer and Christmas fare at Lyles in Montville last night. The Christmas in July event, hosted by the Maroochy Tourism Industry Advisory Board (MTIAB), provided operators with the opportunity to discover more about the new and exciting initiatives which promote the region as a first choice destination and to network with industry members. more...

A selection of top travel gurus who influence hundreds of thousands of people on their holiday destination choice will be visiting Maroochy during the next few weeks to experience why this region is one of Australia's most popular holiday locations. more...

Maroochy is preparing for another boost in backpacker tourism as the fruit-picking season commences on the Sunshine Coast. While October to January is the peak season for backpackers visiting the region as part of their Australian tour, the fruit-picking season brings a different kind of backpacker to the region. more...

More than 250 tourism operators celebrated the launch of the new Discover Maroochy LIFE magazine and website last night, Tuesday 23 May, followed by a private screening of the blockbuster movie the Da Vinci Code. Tickets were booked out within days of invitations being sent and this event was the second in a series of successful tourism operator functions being held across Maroochy. more with images...

Maroochy Council in conjunction with the Maroochy Tourism Industry Advisory Board today launched the innovative Discover Maroochy LIFE brochure. Maroochy Mayor Joe Natoli said the new LIFE brochure and website, discovermaroochy.com.au will entice holiday makers to visit the area and stay longer in order to experience all the region has to offer. more with images...

Several high profile guest golf coaches including Tiger Wood's coach, Henry Haney from the United States of America will take part in the 2006 Asia Pacific Srixon PGA Coaching Summit being held at the Hyatt Regency Coolum from 16 to 18 May. more...

The Sunshine Coast's largest tourist attraction, the Eumundi Market, is currently celebrating May Market Madness to boost its already significant contribution to the local Maroochy economy. The month-long celebration will see additional street entertainers such as jugglers and fire-eaters, giveaways and prizes, with the market set to look even more colourful than it normally does. more...

More than 100 tourism operators from around Maroochy celebrated the contribution tourism makes to the region at a fun-filled evening of art, caricatures and information at Tiffany Jones Fine Art Gallery in Buderim last night. The evening, hosted by the Maroochy Tourism Industry Advisory Board (MTIAB), provided operators with the opportunity to network as well as giving them an update of statistics and new initiatives being launched to promote the region as a first choice destination. more with images...

Tourism operators in Maroochy were delighted with the results of the recently held Mooloolaba Triathlon with packed restaurants and booked-out accommodation the obvious signs of the event's success. Division 11 Councillor Tom Hulett said the annual internationally renowned World Cup competition saw thousands of visitor pour into the region over the weekend and by welcoming drawcard events such as this, the region's tourism figures were significantly boosted. more...

The Maroochy region is being promoted as one of the best kiteboarding locations in the Southern Hemisphere in a movie currently being filmed at Cotton Tree and Alexandra Headland. Hawaiian cinematographer Elliot Leboe has joined some of the world's best kiteboarders on the Sunshine Coast to produce the film with Maroochy set as their first location, followed by Western Australia, Hawaii, Indonesia, Tahiti and California. more with images...

Maroochy representatives will head for New Zealand on Sunday, February 26 as part of a Sunshine Coast marketing mission to promote the region and encourage tourism. The delegation of twelve Sunshine Coast representatives will contact approximately 500 travel agencies between Auckland and Christchurch during the course of next week.